Haptics Industry Forum Appoints Elisa Santella to the Board of Directors
Enabling digital experiences that engage the sense of touch
(Beaverton, Oregon — March 1st, 2022) The Haptics Industry Forum (“HIF”), a global consortium representing the interests of the haptics industry, is pleased to announce the appointment of Elisa Santella to its Board of Directors. Elisa is one of the founding members of GREWUS GmbH (2007). GREWUS develops and produces innovative acoustic components and haptic actuators for all industries and applications. Since 2017, she has been Managing Director and responsible for Automotive Haptic Key Accounts. Together with her team, Elisa supports customers in integrating active haptics. She understands the market requirements on both acommercial and technical basis. She has been working in the international automotive industry for over 18 years. Furthermore, she was recently elected Automotive WG chair for the Haptics Industry Forum and Industrial Chair of the EuroHaptics 2022.
Haptic technologies have seen dramatic increases in adoption and HIF was created to enable the main ecosystem participants to define common standards, recommended practices and guidelines to maximize interoperability and continued growth of the market. HIF’s common voice will permit decades of know-how to be pooled to facilitate adoption by other.
“The HIF is not just about standards and guidelines but also the network. So many disciplines belong together in haptics. I am very proud to be a part of it and help shape the future of haptics.”
“Elisa has been a dedicated member of the HIF since the creation. Through her involvement as the chair of the Automotive Work Group, she has shown tremendous leadership and she never miss an opportunity to promote the benefit of haptic technology. She will, no doubt, be a great asset for our forum.” said Robert Desautels, Haptic Industry Forum President and chairman of the board.
HIF’s mission is to address common problems the industry faces. It provides the unified, consistent voice of the haptics industry to the wider technology ecosystem. It publishes influential standardization documents and acts as a commercial liaison to accelerate the adoption of haptic technology, allowing haptics to become a peer of audio and visual technology as well as an indispensable part of the everyday digital products and services that matter to people.
ABOUT THE HAPTICS INDUSTRY FORUM
The Haptics Industry Forum is a consortium of companies working to develop the future of haptics, including hardware manufacturers, middleware providers, application developers, researchers, and others who work across all levels of the haptic stack. Members of the Haptics Industry Forum are committed to working together to develop and support haptic standards in ways that enable the market, including licensing, quality and performance metrics, APIs, codecs, and more. Visit www.hapticsif.org
FOR FURTHER INFORMATION, PLEASE CONTACT:
Haptics Industry Forum
Robert Desautels
514–434–0292
